In an attempt to revamp her image for promiscuous heiress to serious public figure, Paris Hilton has gone on publicity overdrive to promote her latest venture: a trip to Africa next month.

Playing for Good is the celebrity charity organization behind Hilton’s journey. The charity is sponsoring Paris’ trip to Rwanda, and will have cameras following the ex-con blondie to gain footage for a proposed TV reality show, The Philanthropist.

The show, which Playing for Good hopes to sell to a US television network, will document celebrities participating in charitable endeavors. However, in Paris’ case, it’s unclear whether she’s going to Africa to save her image or help bring attention to the underprivileged in Africa.

Referring to the camera crew that will be filming her transformation into a philanthropist, Paris says, “I love having everything documented. It shows people what everyday life is like for me, how hard I work. There are a lot of misconceptions about me.”

Nice, Paris. You’re so giving!

Source: Star