Okay, so maybe we’re all having a bad morning, and we need a laugh. That’s where Kim Kardashian comes in. Kim is releasing her new signature fragrance called “Voluptuous” – which in and of itself is hilarious, but wait until you see the ad. This arctic Big Bird looking thing is the ad! This is supposed to make you want to smell like a Kardashian, which I only assume smells like glitter and corndogs. Beyond the fluffy, feathery cropped jacket (seriously?), get a load of Kim’s face! It really looks like she’s farting, doesn’t it? Like her gas is painful. Chuckle.

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE.

Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell.

The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora.

[From People]

For goodness sake. This sh-t is ridiculous. You know what’s even worse? This ad isn’t even the only hilarious bullsh-t the Kardashians have going on this week, advertising-wise. Yesterday, the Kardashian’s sister faux-sultry Quick-Trim commercial was released. I think if you use Quick-Trim, you automatically get to prance around billowing white sheets looking farty:

‘Voluptuous’ ad courtesy of People Magazine.