Kevin Federline has a genius career strategy. Is he using the Britney Spears angle? Nope. His dance skills? Not so much. His hot girlfriend? Nu-uh. K-Fed is capitalizing on the greatest of his assets – literally. Since he’s gotten all Santa fat, K-Fed’s been a little more popular in the media. He’s a gentler, slower K-Fed, if you will. Probably with higher blood sugar, judging from where he’s storing his fat. I worry K-Fed, I worry. Anyway, despite the stress his health is causing me, K-Fed’s decided not just to embrace the chub but to actually encourage it. He is actively trying to PUT ON MORE WEIGHT. You read that right. And yes, the caps were necessary. K-Fed figures the more he weighs the more he’ll lose on Celebrity Fit Club. And that’s what’ll turn his career around. Ditching the cuddly chub.

Another young famous-for-nothing celebrity who will cash in on reality is Kevin Federline, Britney Spears’ ex. When he joins the cast of “Celebrity Fit Club,” which premieres Feb. 14, he’ll land a $100,000 payday, according to several sources familiar with Federline’s negotiations.

That payday has come at cost, though. Federline has been overeating to get ready for the show. After he found out the casting was definite, “he started putting on even more weight on purpose,” a source told Us Weekly.

It’s all part of a grand plan to make him a bigger brand post-weight loss, another friend of Federline’s said.

“He thinks that if he goes on the show, loses a ton of weight, and seems really likeable, he’ll get more deals afterward,” the friend said. “The way he sees it, he could have another show after ‘Fit Club,’ and that would open the door to working on music again, maybe even a fashion line.”

[From MSNBC’s The Scoop]

This is so stupid on so many levels. First off, I don’t think K-Fed realizes how hard it is to lose weight. Since he started gaining he never seemed to even try to go on a diet. At least he never went through a phase where he was less fat. So I really doubt that he actually gets how hard a diet will be. I’m sure he knows it because it’s common sense, but you know it in a different way when you’re living it. He is going to greatly regret making a bad situation worse.

Secondly, I really am worried about his health. Storing all the fat in the midsection and upper body is really dangerous. It raises your risk of diabetes and heart disease dramatically. And while K-Fed isn’t old by any means he’s not so young that he shouldn’t worry. He’s also demonstrating bad habits to his kids. They see what you do, not what you say. If you’re telling them to eat their fruits and veggies while you inhale a jug of malt balls, that’s what they’re going to do. This whole plan is so short sighted and frankly ignorant. Do I expect more of K-Fed? Not really, no. But he got a lot of fame an credit for stepping up to the plate and being a good dad and setting a good example when Britney lost her marbles. How about continuing to work on fame based on making good decisions instead of bad ones?